California FLORAL retreat 2025

SIGN UP BY April 1, 2025

California // may 18-21, 2025

Join us for a full immersion floral retreat and sustainability workshop in northern San Diego county in the rugged & rolling foothills of Fallbrook, California in partnership with Resendiz Brothers Protea Growers and flower farmer Mel Resendiz.

This isn’t like other retreats or workshops you’ve attended! We want you to return to your businesses energized, inspired and able to implement what you learn into your everyday and wedding & event operations. Which is why we've partnered with Details Flowers Software to build a mock wedding from concept to execution with Kelly Shore of Petals by the Shore and Jennifer Reed of Jennifer Designs Events, your event hosts and instructors, who will be sharing their 40+ years of combined retails, wedding and event experience.

During our 3 ½ days together, we will be touring & designing in some of the 250 acres of exotic flowers and foliage that Resendiz Brothers grows in rugged hard to access hills. Because of the remote location where they grow we are limited to 12 attendees. Most designers will never have the opportunity to see these fields and experience U.S. flower farming on this level.

When we are not on the farm or in the hills we will be spending our time designing, learning, connecting and taking time to assess our wellness as business owners at South Coast Winery Resort & Spa , our host venue, in Temecula, southern California’s wine country.

Kelly Shore, of Petals by the Shore and The Floral Source, will be guiding you how she transformed her event business into sourcing local and American grown botanicals year-round and her process from inquiry to execution.

Jennifer Reed of Jennifer Designs Events will share her experience and expertise as a retail and event florist and large installations.

Their goal is to provide multiple hands-on opportunities to design sustainably with the product that comes from the exact fields we walk and to also dive deep into understanding the receiving, processing and execution elements of a floral business better while sourcing domestically.

To help you have confidence executing your events more efficiently you will have the opportunity to work with the Details Flowers Software team, Kelly & Jen, ahead of the retreat, to build a mock wedding virtually which we will then execute during the retreat together. The Details staff will host a session with all of us a few weeks before we gather in California to show us exclusive ins-and-outs of the software so that you can learn the entire process, ask the questions you’ve never had the opportunity to ask and feel confident using the program in your own business.

Our last day will be spent at the winery starting the morning with a plated breakfast and health and wellness session with a guided sound meditation class. As business owners we do not take the time for self-care and we want to give you the opportunity to regain that vitality important piece of your health. Our retreat will conclude with creating the farm to table dinner tablescape we design in the Details Software program and then gather together at our table for one final meal as a group.

Join us for 3 1/2 transformative days of community, connection, education and creating!

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Retreat details

Cost is $2,995 - $2,695 ($300 OFF) if you sign up before January 1, 2025. You will be in charge of securing your own accommodations and transportation.
TICKET SALES CLOSE APRIL 1, 2025

*Ticket is non-refundable but transferable to another person for the same event

Included in the cost of the 3 1/2 day floral retreat limited to 12 attendees:

Private tour in the hills at Certified American Grown flower farm, Resendiz Brothers Protea Growers with farmer Mel Resendiz
Private Wine Tour & Tasting at South Coast Winery
Continental Breakfast Monday and Tuesday at winery
Plated Breakfast Wednesday at winery
Lunch Monday - Wednesday
Dinner in downtown Temecula
Farm to Table dinner at winery
Pre-retreat sessions with Details Flowers Software to build a mock wedding as a team with Kelly Shore of Petals by the Shore and Jennifer Reed of Jennifer Designs Events using their software.
Execution of all designs detailed in the mock wedding
Breakout sessions to include these topics:
- Sustainable and eco-friendly designing best practices
- How to communicate your sourcing mission with your clients from inquiry to execution
- What does regional seasonality look like and how to incorporate it into your design work
- How to confidently sell seasonal local and American grown weddings
Hands-on design workshops, where you will learn the following:
- Hand - tied garden style locally grown bridal and bridesmaid bouquets
- Foam free low centerpieces for kings table
- Foam free ceremony installations
- Table styling
Photo shoot with models and foam free installation in the hills at Resendiz Brothers with professional photography from Rachel Tweggs Photography
Professional head shots and images of all designs and installations to build your portfolio
Health & Wellness with a guided sound meditation session
Free time to enjoy the spa and resort pool

Lodging:

We have a room block secured at South Coast Winery Resort & Spa with check-in Sunday May 18 to checkout Thursday May 22 at a nightly rate of $219 + RESORT FEE currently $34.00 per room, per night, plus applicable state and local taxes). The following items are included in the resort fee:

• Overnight self-parking

• Complimentary Wi-Fi high-speed internet access in all guest and meeting rooms

• Access to the Fitness Center via room key

• Access to the Resort Pool via room key

• Two bottles of water in room

Call the reservation team at 1-866-994-6379 for The Floral Source room block

Tentative Schedule

*Subject to change

SUNDAY

4:00 - 5:30 pm Welcome Wine Tour & Tasting

MONDAY

7 am continental or plated breakfast at winery
8:30 - 11 am meet at Resendiz Brothers in Fallbrook for farm tour
12 - 1 pm boxed lunch provided
2:30 - 4:30 pm bouquet workshop and business session
4:30 - 6:30 downtime for attendees
7:30 meet for dinner in Old Town Temecula

TUESDAY

8:00 am continental or plated breakfast at winery
Morning off to explore, go to spa or rest by the pool
Noon - lunch at winery with Sourcing & Sustainable Floristry session
1:00 pm leave for Resendiz Brothers
1:30 - 4:00 pm Ceremony prep & design workshop in packing shed
4:00 drive into hills to build the large installation
6:00 pm sunset photo shoot in the hills
8:00 pm breakdown ceremony
Dinner location tbd

WEDNESDAY

9 am - Noon plated breakfast and health & wellness session at winery
Noon lunch at winery
1:30 - 4:30 pm centerpiece workshop at winery with table styling and installations
4:30 - 6:30 pm hair and makeup for attendees (optional and additional cost)
7:00 pm al fresco farm to table dinner at winery